We have all seen how important social networking has become in recent years. It is open for everyone to use, and plenty of people are using it to their advantage. Whether you use it to keep in contact with your customers, or grow a fan base, or simply as a marketing tool, social media is essential in this day and age. However, plenty of people use sites like twitter and facebook arbitrarily and don’t really focus on what they are getting out of its use. This is where things like twitter analytics prove to be popular. It’s easy to download and to install, and with it, you can discover how to use social networking to your advantage.

How often you get viewed

With a simple analysis program you can find out who is reading your twitter account, how often, and how much time they spend on it. From that, you can work out which of your posts are the most interesting, and you can aim to write more posts in that vein. This will increase your popularity, increase the amount of traffic you get, and therefore increase potential customers or sales.

Time spent on each post

This is more important than you initially might think. If someone spends a lot of time on one post that you made, it must be because it has sparked their interest or curiosity. Maybe it angers them, or annoys them, or makes them laugh. Either way, it makes your blog more memorable.

The amounts and types of links to and from every post

Links are internet currency. Every time someone links to your blog, you are gaining traffic and popularity. The links could be in the form of related blogs or other social media sites, or it could be news sites of forums. When you utilise things like twitter analytics correctly, your online presence will grow.

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