Potential clients quickly make assessments about a firm based on its marketing images. They will look at your company’s sign, or perhaps they will see how you present your business cards or stationary. What sort of impression emerges? It is likely that the logo on those items, not your firm name, shaped your initial impression. It is essential that you have a logo that broadcasts the message of your company. What does the small business owner need to do to deliver their message? A company’s marketing position is established at once with its symbol, monogram, typeface or logo.

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